N*ggas Ruin Everything: Mercedes Discontinues The “Maybach” Brand
“Now, If only I could get black people (read as: n*ggas) to discontinue Tyler Perry…” – Blair
N*ggas already ruined Tommy Hilfiger, Polo, Nautica, Cristal, Community, Tupac, Myspace, Facebook, etc.
What are n*ggas gonna ruin next? iPhones?
Mercedes-Benz’s ultra-luxury Maybach brand will be no more starting in 2013, according to the Detroit News.
While having a century’s worth of history, the Maybach marquee was revived in the U.S. market in 2003 to compete against Rolls-Royce and Bentley. During that time, the brand essentially sold only one model in two lengths: the Type 57 and Type 62. Amenities included a fully reclining rear seat, electrotransparent sunroof, rear refrigerator and standard champagne flutes.
A range-topping $1.38 million convertible variant, the Maybach Landaulet, was recently added to the lineup.
Despite the glitz, the Maybach lineup is essentially gussied-up Mercedes-Benz S-Class models. The Maybach brand also wasn’t held in the same regard as Rolls-Royce or Bentley, despite its storied history.
Instead of focusing more resources on Maybach, Mercedes has decided to expand the S-Class lineup. The redesigned fifth-generation S-Class will launch later next year with six variants, according to the Detroit News. That’s nearly double the option set offered today, and it will likely lead to more expensive sticker prices on the top Mercedes.
Last year, Maybach only sold about 200 cars compared with Rolls-Royce’s 2,700 and Bentley’s 5,100 vehicles, according to the Detroit News.
Even though the $350,000-plus Maybachs aren’t what we’d call daily drivers, the brand’s parent company was holding off on pulling the plug. But in the stratospheric showroom where Maybach plays with Bentley (owned by Volkswagen) and Rolls-Royce (a subsidiary of BMW), the Maybach was a long-time underachiever. At a price point where even one-percenters are challenged, only about 3,000 of the vehicles were sold since the brand was resurrected a decade ago.
This week the axe fell, when Daimler Chairman Dieter Zetsche told a German newspaper that the brand would be discontinued in 2013. “We came to the clear conclusion that the sales chances for the Mercedes brand were better than Maybach’s,” he said.
For those who may be waiting for that Maybach or order, there is good news: The existing supply will be delivered until it is exhausted.
Guess this is never coming out —>