Check out this pretty extensive article on FastCompany about Coca-Cola’s huge $300 million bet on Somali rapper K’Naan. For those of you who don’t remember, or didn’t watch the World Cup, Coke built their biggest marketing campaign in its history ($300 million) around K’Naan’s theme song “Wavin’ Flag.” His Celebration Re-mix version has almost 8 million views on YouTube and the ad industry, including Coke has said the campaign was an overall success.