What can you buy with $13 million? If you're Coca-Cola, you can buy enough influence with the National Parks Service to cancel plans to make the Grand Canyon more environmentally friendly. Plastic water bottles are the biggest single source of garbage in America's most iconic national park. ... Read more...
Check out this pretty extensive article on FastCompany about Coca-Cola’s huge $300 million bet on Somali rapper K’Naan. For those of you who don’t remember, or didn’t watch the World Cup, Coke built their biggest marketing campaign in its history ($300 million) around K’Naan’s theme ... Read more...
The Caliente Sports Book down the street is buzzing with bettors studying dog and horse races, Major League Baseball, even golf, on the multiple screens. Of particular interest are those channels running wrap-ups of the afternoon match between Mexico and 2006 World Cup champion Italy from which th... Read more...
ATLANTA (AP) -- Costco customers may have to look elsewhere for Coca-Cola products now that the retailer has stopped carrying them because the pair are fighting over prices. The public squabble between one of the nation's largest wholesale club operators and the world's largest soft drink maker i... Read more...