The next London fashion week isn’t until next February but already it’s on fire. The house of Alexander McQueen this morning announced that it will be putting its McQ label on to a catwalk for the first time and opening a flagship store for the brand next spring. This exciting news for the fashion capital comes just one day after the announcement that Stella McCartney will also return to London for a special show next February.
McQ was set up in 2006 as a younger-looking, fashion-savvy take on McQueen signatures. It features clothing and accessories for men and women at a more affordable price point than the mainline label, which will continue to show in Paris.
Last November, McQ was brought back inhouse from a licensee to be overseen by Sarah Burton, the creative director responsible for steering the brand – and, of course, designing that royal wedding dress – since the death of founder Lee McQueen. In this month’s British Vogue, Burton said of McQ: “We have to define what it is and who she is. McQ should be about the things that are very connected to the roots of early McQueen, incorporating those house signatures that come from the street, but it has to be delivered in great fabrics, and great cuts.”
The label will showcase the autumn/winter 2012/13 at London fashion week while the new four-storey McQ store will open on the increasingly fashionable Dover Street in Mayfair, London.