The ad begins with a woman in a neck brace, wincing in pain as she walks down the street. We later learn that her boyfriend, who recently became a vegan, is so powerful and full of energy because of his new lifestyle choice that he’s literally “knocked the bottom out of her.” Just when you thought that domestic abuse was only caused by omnivores, right?

Near the end of the ad, we find that this behavior was okay because she “liked” it. A link to the ad on Youtube can be found here: