Breaking News
Knights Gym1

The Actual Worth Of A Facebook Fan

The Actual Worth Of A Facebook Fan

Social media marketers often complain that their efforts aren’t measurable.

Hitwise used internal data to determine the ROI of Facebook advertising. It found that each Facebook fan generates about 20 visits per year to a retailer’s site.

“The figure of 1 fan = 20 extra visits to a website uses a unique methodology that combines Hitwise data with data from social media experts Techlightenment,” it writes.

“We took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and benchmarked visits to those websites against the number of fans those brands had on their Facebook page. We then also looked at the propensity for people to search for those retail brands after a visit to Facebook using our Search Sequence tool.”

From that stat alone, fans are clearly worth the social media effort.

About IAmNotARapperiSpit.com

Creator: IAmNotARapperiSpit.com; Owner: iSpitMarketing & Consulting Solutions; CEO: Monkeybread Multimedia Conglomerate, Sporty Marketing Firm & Temp Agency. Marketing Director: Star & BucWild Enterprises Visionary | Philanthropist | Innovator @King_Spit
FEATURED VIDEO

One comment

  1. June 30th, 2011 14:00

    #IAmNotARapper RT RT The Actual Worth Of A Facebook Fan http://bit.ly/mGm8UA

    Reply

What Are You Thinking?

%d bloggers like this: