Pharrell Williams Named Creative Director Of Karmaloop TV
Rapper/producer/entrepreneur Pharrell Williams has been tapped as creative director of Karmaloop TV, a network set to launch later this year that looks to target the tech- and trend-savvy 18-34 demographic. Karmaloop, an online streetwear retailer, launched a broadband entertainment network in 2008, and its now has the 18th-most-viewed YouTube channel. It’s next target is a network, funded partly by Insight Venture Partners and spearheaded by former AMC president Katie McEnroe; it also has an equity and representation deal with UTA. “Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today,” Karmaloop CEO Greg Selkoe said. “We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.” The Grammy-winning Williams will take an equity stake in the venture.