EMI Partners With Dailymotion
EMI has reached an agreement with Dailymotion to deliver the major’s premium music videos to the video-sharing service’s Web site, mobile site, iPhone app and the Dailymotion channel on Internet-connected TVs.
From April 2010, Dailymotion users will have free access to videos from artists including Coldplay, Katy Perry, Robbie Williams and David Guetta. The deal covers all EMI’s labels as well as the labels represented by EMI Label Services and EMI’s Caroline Distribution unit.
“The agreement makes use of Dailymotion’s robust ad platform, which will deliver ads with EMI videos to all three screens,” according to a statement from EMI.
“Dailymotion offers the value of a powerful, new environment where our artists can showcase their work and create deeper relationships with fans. It allows consumers to watch music videos by their favorite artists at any time on the screen of their choice” said Mark Piibe, global head of digital business development, EMI Music, in a statement.
Joy Marcus, GM of Dailymotion U.S., added: “EMI and Dailymotion are delivering what our large audience of music lovers truly want – to watch the music videos they love on their screen of choice. We are delighted to be adding EMI to our strong roster of music partners including Universal Music Group and the Orchard.”
Paris-based Dailymotion draws over 65 million unique monthly visitors, according to comScore data. Its licensing partners include Universal Music Group and the service has content from indies such as Pias and Subpop.