Revenue from online advertising spiked to a new high in the first quarter of 2011, according to data released today by the Interactive Advertising Bureau and Pricewaterhouse Coopers. Internet ads for the quarter brought in $7.3 billion, a 23% increase over the first quarter last year. The f... Read more...
A downturn in the concert business in 2010 did not have a negative impact on corporate dollars spent in the space, as North American-based companies will spend $1.17 billion to sponsor music venues, festivals and tours in 2011, a 7.3% increase from the $1.09 billion spent in 2010, according ... Read more...
Props: Onion Contraceptive manufacturer Trojan unveiled its new line of “No One’s Pleasure” condoms Wednesday, the first prophylactic specifically designed to intensify sexual dissatisfaction among bitter and resentful couples. “We’ve always offered consumers a choice when it ... Read more...
The marketing industry was rocked in 2010 by an influx of significant events that changed the way we do business. The following list is my picks for the 6 Events that Shifted the Online Marketing Landscape in 2010. 1) Net Neutrality and the FCC’s rulings Net Neutrality isn’t sexy enough to... Read more...
AstraZeneca has completed a deal to pay $520 million to settle federal investigations into marketing practices for its blockbuster schizophrenia drug, Seroquel, the Attorney General, Eric Holder, said at a news conference Tuesday afternoon. “AstraZeneca paid kickbacks to doctors as part of an... Read more...
Well, it’s been a while now since Google launched the Nexus One — and so far, it hasn’t lived up to their expectations. I guess it’s not as bad as the Google Buzz roll-out, but Google’s attempt at fundamentally changing the way we buy cell phones has yet to bear much fruit. Goldman S... Read more...
Google plunged into the world of social networking on Tuesday, melding pieces of Facebook and Twitter into a new feature, Google Buzz. Buzz, which will work through the popular Gmail service, will allow users to post status updates, photos and links to members of their network -- as well as pull ... Read more...
For a tiny Toronto software manufacturer nestled in the city's grimy garment district, winning a $290 million court judgment against Microsoft is more than simply a long-awaited victory. "It's a battle cry for the entrepreneur and every small company," trumpets Loudon Owen, i4i's chairman, just h... Read more...