Live Nation's Russell Wallach has done his fair share of research into branding. Just this year, his company has paired Weezer with State Farm and 30 Seconds to Mars with HP to try and help each with cross-promotion. After appearing at the Billboard Touring Conference's "Sponsorship Buyers And S... Read more...
INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies. In this episode, Steve Stoute di... Read more...
Remember the HP Slate, the upcoming Windows 7-powered tablet that we first saw during Microsoft's CES keynote back in January? Well, we just got more details on HP's would-be iPad killer, thanks to a new, official teaser video and Engadget's decidedly unofficial series of leaked specs. The last... Read more...
NEW YORK (CNNMoney.com) -- Hewlett-Packard Co. announced Wednesday it will purchase networking company 3Com for $2.7 billion, and also preannounced higher fiscal fourth-quarter earnings and raised its outlook for fiscal 2010. The deal is worth $7.90 per share of 3Com, which is 39% higher than the... Read more...